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Join Us As 18 Brand Speakers Including Sky, Ladbrokes & Addison Lee Will Be Revealing How To Extract Actionable Customer Insights From Multiple Data Sources & Inject Them Into The Heart Of Business Decision Making!

Profitable, Influential Customer Behaviour Analytics Which Drive Results: Exploit Cutting-Edge Tools, Technologies & Techniques To Drive Compliant Big Data Strategies, Digital Analytics & Winning Customer Journeys Whilst Delivering Real-World Value

A One-Day, Cross-Sector Conference & Networking Event, 13th March 2018, Millennium Mayfair, Central London. Download The BrochureBook Today – Limited Places Remain.


Join Us As 18 Front-Line Brand Leaders Explore: Powering Business Decision Making With Next-Level Customer Behaviour Analytics, Extracting Maximum Insight From Data & Integrating Data Sources For Actionable Insights Which Drive Results:

  1. Action Insights Into Customer Behaviours, Trends & Habits: Innovate your strategies with the latest customer insights to drive new business opportunities and results
  2. Achieve True Data Integration, Online & Offline: Create 360-degree single customer views for boosted conversions and impact
  3. Fuel Business Decisions With The Power Of Analytics: Influence internal decision making and practically apply analytics for a data-driven organisation
  4. AI, Automation, Mobile & Omni-Channel – Next-Gen, Futuristic Analytics: Stay on the front line of analytics with a look at what’s coming up on the horizon
  5. Deliver Smooth, Personalised Customer Journeys: Drive engagement with targeted segmentation and tailored customer offers and journeys
  6. Translate Big Data Analytics Into Applicable Business Insights: Drive decision-making processes and deliver real-world value
  7. Boost Performance With Progressive Digital Analytics: Harness the latest digital analytics metrics, benchmarks and measurements for deeper customer insights
  8. Don’t Follow The Trends; Predict Them! Enhance personalisation, conversions and impact with advanced predictive analytics strategies

This Customer Behaviour Analytics Conference Also Features:

  • Real-World, Best-Practice Advice From 18 Cross-Sector Analytics Professionals In 1 Day: Finance • Government • Media • Travel • Retail • Sport • Manufacturers • Food
  • Convenient, One-Day Interactive Conference Format
  • 9 Advanced Sessions Focused On Your Hottest Customer Behaviour Analytics Challenges
  • 5 Informal Peer-To-Peer Discussions: A) Data Scientists B) Visualisation C) AI & Algorithms D) Mobile E) Cross-Device Tracking
  • 2 Interactive Q&A Panel Discussions: “Customer Behaviours” & “New Trends & Technologies”
  • 2 Double Perspectives: “Implementing Data Sources” & “Digital Analytics”
  • Speed Networking
  • 2 Conference Chairmen
  • Open Q&A Throughout The Day To Get The Answers You Need
  • 1 Unmissable Day!


9 Advanced Sessions Focused On Your Toughest Customer Behaviour Analytics Challenges: Customer Trends & Behaviours • Integrated Data Sources • Digital Analytics • Driving Business Decision Making • Customer Journey • Predictive Analytics • Big Data • GDPR • International Consumers • Trends & Technologies

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Can you help drive analytics, insight and data results?

For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@theanalyticsconference.com

Book your exhibition stand and two delegate passes today for only £2,799 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space and stands will be issued on a first-come, first-served basis.

The Customer Behaviour Analytics Conference Programme:

08.30 Registration, Morning Coffee & Objective Setting
8.00 ICON
09.00 GIC Welcome & Interactive Voting Introduction

09.10 Co-Chairs’ Morning Opening Remarks
Gael Decoudu, Head of Data Science, Shop Direct
Eric Bernhard, Marketing Innovation Manager, Dixons CarphoneAnalytics2018_dixons


09.20 Explore, Understand & Action The Latest Customer Behaviours, Trends & Habits With Valuable Analytics That Drive Business Decision Makingq&a icon
Sarah Clerkson, Head of Customer Intelligence: Product & Content, Sky
Lina Mikolajczyk, Senior Manager Channel Marketing & Performance, Hilton Worldwide
Sian Jones, Head of Customer Experience, Leeds Rugby Ltd (Subject To Availability)
Simon Hayter, Head of Analytics Strategy, Banking Division, Close Brothers Retail Finance


09.50 Marry Multiple Data Sets, Research & Insights From Offline, Online & Across The Business For Actionable, Impactful Customer Strategies
09.50 Maciej Partyka, Global Head of Customer Insights, Barclaycard
10.10 Olmo Martinez, Head of Data Europe – ZX Ventures, AB InBev


11.00 Demonstrate Best-In-Class Segmentation Methods & More Sophisticated Data Analytics Strategies To Deliver Smooth & Personalised Customer Journeys Which Drive Engagement & Sales
Mark Stern, Director of Business Intelligence & Analytics, Ladbrokes Coral Group plc
11.20 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Customer Behaviour Analytics Conference, please call +44 (0)20 3479 2299 or email info@theanalyticsconference.com for more details.


11.50 Extracting Actionable Insights From Data Using the Latest Analytical Tools & Techniques & How To Translate Big Data Into Real-World Business & Public Service Benefits
Pardip Bans, Head of Customer Insight, HM Revenue & Customs


12.10 Harness Cutting-Edge Digital Analytics For Deeper Insights Into Customer Behaviours & Boosted Business Performance
Lyndsay Weir, Head of Digital Data & Analytics, Nestlé UK&I
12.30 Digital Analytics
Deepak Nagappan Anitha, Analytics Solutions Manager, Direct Line Group

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12.50 Lunch & Informal Networking For Delegates, Partners & Speakers
13.30 Informal Peer-To-Peer Discussions During Lunch
A) The Search For Data Scientists: What Are We Really Looking For?
Martin Squires, Global Lead Customer Intelligence & Data, Walgreens Boots Alliance
B) Visualisation
Alejandro Marcos Alvarez, Senior Data Scientist, BNP Paribas Fortis
C) AI & Algorithms
D) Mobile
E) Cross-Device Tracking

13.50 Co-Chairs’ Afternoon Opening Remarks


14.05 Driving The Implementation Of Predictive Analytics & Machine Learning Across The Whole Business
Pardeep Bassi, Head of Data Science, LV=
14.25 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Customer Behaviour Analytics Conference, please call +44 (0)20 3479 2299 or email info@theanalyticsconference.com for more details.


14.55 Driving Business Decision Making With Analytics
Nick King, Insight Director, Auto Trader
15.15 Refreshment Break With Informal Networking


15.45 What Does GDPR Mean For You? Explore The Impact GDPR Could Have On Historical, Current & Future Data Sets To Successfully Collect & Analyse Data Whilst Remaining Compliant
David Alexander, Data Privacy Specialist – GDPR Programme, Aberdeen Asset Management

NEW TRENDS & TECHNOLOGIES PANEL DISCUSSION: AI • Chatbots • Mobile • Omni-Channel • Webchat • Machine Learning

16.05 Stay Up To Date With Innovative Trends, Tools & Technologies To Ensure Your Business Is Leading The Next Generation Of Customer Analytics
Deepak Nagappan Anitha, Analytics Solutions Manager, Direct Line Group
Graeme McDermott, Chief Data Officer, Addison Lee

Further Speakers To Be Announced; Please Check The Website For Details

16.35 Co-Chairs’ Closing Remarks

16.50 Official Close Of Conference

For more information on how to get involved in The Customer Behaviour Analytics Conference, please email partner@theanalyticsconference.com or call +44 (0)20 3479 2299.